Strategic Issues in Making Investment Decisions The objective of every business is to make money for the owners now and in the future. Decision making must consider quantitative as well as qualitative issues Short-term decisions are relatively easy on the quantitative side: Would you rather spend $10,000 or $15,000 given the same revenue? Would you rather sell something for $5.00 per unit or $7.00 per unit given the same costs? Would you rather have contribution margin of $200K or $300K? Would you rather...

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